“"I would like to thank everyone who took the time to share their views and ideas. This new identity has been shaped by the people and communities it will serve and reflects the pride people feel in East Surrey. My thanks also to our talented in-house designers who have created the new brand using their skills, creativity and local knowledge, making best use of existing resources, without additional cost to taxpayers. The logo tells the story of East Surrey. The five interconnected shapes represent the five areas coming together to create one new council, while reflecting the rivers, countryside and landscapes that connect our communities. Just as importantly, it symbolises the relationships between people, places and services that will help make East Surrey Council a strong and connected organisation."
East Surrey Council Unveils New Logo and Brand Identity
Community feedback shapes the visual identity for the new council, set to launch in April 2027, with a focus on local pride and connection.
By Georgia Lamb
••3 min read
AI
Generic image of abstract shapes representing unity and connection, set against a backdrop of rolling green hills.
The East Surrey Shadow Executive has approved a new logo and brand identity for the forthcoming East Surrey Council, following extensive community consultation.
Residents, businesses, and community organisations have played a key role in shaping the visual identity for East Surrey Council, with a new logo and brand officially approved by the East Surrey Shadow Executive. The decision was made during a meeting on Tuesday 13 October, after a broad engagement exercise that garnered over 2,000 responses.
Feedback from the consultation, which asked participants what East Surrey should represent and what makes the area unique, highlighted strong themes of community, countryside, waterways, heritage, and a distinct sense of place. These insights directly influenced the final design.
The new logo was developed at no extra cost to taxpayers, utilising the skills of in-house designers from the existing councils. It features five interconnected shapes symbolising the five areas merging to form the new council. The colours and design are inspired by the region's rivers, countryside, and natural landscapes, while also representing the connections between people, places, and communities.
This logo marks the initial step in establishing a comprehensive East Surrey Council identity, which will continue to evolve as the new authority prepares for its launch in April 2027. The 'Future Surrey' identity will remain in use until then to keep residents informed about the creation of all new Surrey authorities.
The Shadow Executive also endorsed a phased introduction of the new brand. This approach will see the identity rolled out gradually, with existing signage, vehicles, and materials being replaced through planned renewal programmes to minimise costs and waste, ensuring value for money and a smooth transition.
The new brand is part of ongoing efforts to shape the future of East Surrey. Residents and local organisations will soon be invited to provide input on the new council's priorities and ambitions, which will inform the Council Strategy and future focus areas.
During the East Surrey Shadow Executive meeting on Tuesday 13 October, a progress update on local government reorganisation was received. Several Section 24 decisions were approved to facilitate key contracts and arrangements ahead of the 1 April 2027 launch, ensuring seamless service continuity.
The Shadow Executive also expressed gratitude to residents, community organisations, and local partners for their participation in a recent website survey. Their feedback will be crucial in shaping how the new council communicates and engages with communities as preparations for its launch continue.
Based on information from the official source: Epsom and Ewell Borough Council (13/10/2026)
