Brighton & Hove Council Launches Winter Road Safety Campaign

Campaign aims to improve visibility for cyclists, pedestrians, and other road users during darker evenings.

Generic image of a cyclist with reflective gear on a wet road during twilight.
AI

Generic image of a cyclist with reflective gear on a wet road during twilight.

Brighton & Hove City Council is encouraging residents to prioritise road safety this winter, with a campaign to ensure cyclists, walkers, and wheelers are visible during darker evenings.

As the clocks go back and darker evenings return, road safety officers will be distributing free visibility items, including temporary bike lights, reflective stickers, and hi-vis rucksack covers, during the evening rush hour throughout next week. The initiative aims to help people be seen when travelling around the city.
Council officers will be present from approximately 4:45pm to 6:30pm at various locations: Monday 26 October near St Peter's Church area; Tuesday 27 October on Church Road, Hove near Grand Avenue; Wednesday 28 October at Preston Park South; Thursday 29 October at The Highway junction with Lewes Road; and Friday 30 October at Aquarium junction near Madeira Drive.
Working alongside colleagues from Sussex Police and East Sussex Fire and Rescue Service, road safety officers will be reminding cyclists to check their lights and emphasising the importance of visibility during autumn and winter. The Highway Code mandates front white and rear red lights after dark and recommends reflective or bright clothing for pedestrians and wheelers.
Motorists are also urged to exercise extra caution, recognising that vulnerable road users can be harder to spot in low-light conditions. Councillor Trevor Muten, Cabinet member for Transport and City Infrastructure, highlighted the importance of simple steps to ensure safety for everyone, whether walking, cycling, using public transport, or driving. He stated, "Road safety is everyone's responsibility. By taking a few extra precautions this winter and looking out for one another, we can all help make our roads safer."
This campaign aligns with the council's ongoing investment in safer and more accessible active travel routes across Brighton & Hove. Recent improvements include phase 3 of the Valley Gardens scheme, featuring a new cycle lane and enhanced pedestrian and junction safety. Work is also progressing on the A259 Active Travel Scheme between Hove and Portslade, with further consultations planned for the extension between Hove and West Street in Brighton.
Based on information from the official source: Brighton and Hove City Council (23/10/2026)